Slipping away customers
Begin by creating an App Trigger, which is located on the left side of the dashboard. Once you have an App Trigger, begin to add audiences to certain experiences. Click here for detailed instructions on how to begin to add an audience. For this Audience, we wanted to send an experience for customers who have returned to the app less than five times in the last month.
Then you will be sent to the pre-set audiences screen. Name your new audience and then choose 'Create your own audience.' Then click 'Create my audience.'
It is important to add filters to your audience to specify who you want the App Trigger to be sent to. Here are a few pre-set filters that we have created.
We chose 'Retention.' We specified that the user visited the app 'Less than 5 times in the last month.'
Now the filter will be added to your audience in the App Trigger.
|Note: Some audiences will have multiple filters. Also, it is really important to save your Audience (click Save Audience & Continue).|