How does A/B testing work?
When you create an audience for an App Trigger, you have two options to choose from Audience or Audience A/B Test.
The unique aspect with the A/B testing is that you are able to choose multiple experiences. The moment your user gets in the app he/she will get one of the experiences that you have chosen for the A/B testing. This means that the experience that is chosen for the user is based on the specific filter given in the App Trigger.