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What is an 'Audience'?

Audiences are the core of personalisation and targeting. Create an audience to apply different experiences (a.k.a onboarding, moments, states and values) to specific audiences.  For example, you can create a simple experience for anyone with low connectivity at the moment of app usage and a more enriched experience for anyone with a strong signal.  Moreover, an audience can include a set of filters with and/or condition between them.  For example, audience 1, anyone who has 'iPhone 5 and earphones plugged in' and audience 2, anyone who has 'local language is English or GPS location is U.S.'

Here are the preset filters that we have created.



Here is an example of an audience with multiple filters: