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Can I personalize experiences by source of traffic/attribution?

Yes, you can take the information from the active link (the link that you receive from the tracking platform) and use it to personalize the experience.  This enables you to incorporate the onboarding flow that is based on the campaign.  You have the freedom to place the campaign on any media platform that you are using to enrich the customer journey.  Click on the link for more information: http://docs.elasticode.com/docs/source-attr.