What is an audience filter?
An audience is built from one or more parameters, these parameters are called filters. For example, an audience can include only one filter and the basic one will be 'Apply to All' which means that the specific experience will be shown to any user. On the other end, an audience can include few filters and/or conditions between them. We have created pre-sets that you can choose from that the SDK recognizes automatically. You can also add custom filters for example 'first time deposit' or 'user finished filling form.'
On our presets filters, you will also find age and gender. These two filters are not being supplied by us, but we enable you to register the data into our platform so you will be able to personalize and target in later stages.
For additional information click http://docs.elasticode.com/docs/23-working-with-filters.